Air Jordan 4 Retro "White Cement"

🧠 Drop Knowledge: Air Jordan 4 Retro "White Cement"

Original Release: 1989
Re-Releases: 1999, 2012, 2016 (Nike Air heel branding)
Colorway: White/Fire Red/Black/Tech Grey

🧱 History of a Classic

When the Air Jordan 4 first dropped in 1989, it introduced a new edge to the Jordan lineup—literally. The visible mesh, wing eyelets, and signature plastic heel tab were design firsts. But it was the “White Cement” colorway that captured street style and hardwood dominance in one clean, iconic package.

This pair became immortal when MJ hit "The Shot" over Craig Ehlo in the 1989 playoffs. That moment—and this sneaker—became cultural staples.

🔍 Key Design Details

• Upper: Crisp white leather
• Midsole & Wing Accents: Cement grey with signature black speckling
• Heel: “Nike Air” branding (2016 edition and earlier OGs)
• Tongue: Classic red Jumpman on white woven patch
• Outsole: Black, grey, and white with herringbone traction

🎯 Style & Culture Impact

The White Cement 4s represent the moment sneakers moved from courts to culture. They were laced by MJ, styled by street legends, and continue to sell out in minutes with each re-release.

They’re rugged, versatile, and sharp—whether you’re dressing down or going head-to-toe heat. The cement print alone has inspired countless streetwear graphics, including our own Drop District textile studies.

🧵 Drop District Style Pairing

Match these with our “Blacktop Cement” graphic tee or pair with any street neutral gear in white, grey, or fire red. Add fitted joggers and you're cemented in the zone.